Six metrics. A target for each. Twelve weeks of columns to fill in by hand. Stick with it for a fortnight and the gaps in your plan show themselves — no consultant required.
One printable page — no software, no login, no admin
Six metrics built around quote-and-tender sales cycles, not e-commerce vanity numbers
Most owner-managed manufacturing and engineering firms aren't short of marketing activity. There's a website. The odd LinkedIn post. Maybe something got boosted on Facebook last spring. What's missing isn't more of that — it's a way of knowing, week by week, whether any of it is actually moving the numbers that matter: enquiries, quotes, wins, pipeline.
Without that, "marketing" becomes a feeling. Busy, or not busy. Working, or not working. You wouldn't run a factory floor on a feeling. There's no reason to run your pipeline on one either.
Six metrics that map to a real sales cycle — New Enquiries, Quotes/RFQs Sent, Quotes Won, Pipeline Value Added, Outreach Actions, and Visibility
A target for each one, set once at the start
Twelve weeks of columns, so you log the real number, not the story you're telling yourself
Four review questions at the foot, answered every second Friday — the four questions that make it obvious, fast, whether there's a strategy behind the numbers or just noise
Built for Firms That Sell on Quotes, RFQs and Tenders
If you're an owner-managed manufacturing or engineering business — typically £250k–£3m turnover — and your sales cycle runs through quotes, specifiers and decision-makers rather than an online cart, this is built around how your pipeline actually works.