When you're selling, WHO you're selling it to is just as important as WHAT you're selling.

If you've got the BEST product in the world but your marketing efforts are targeting people who aren't interested, guess what? You're going to crash and burn.

And trust me: We've been there, we know how that feels!

The best way to make sure you're targeting the right people is to develop a Customer Avatar or Customer Persona. This is a semi-fictional character that's based on:

• Market Research (demographics)

•  Data (based on existing customers)

•  Psychographic (what drives consumer behaviours)

This character will help you understand your customers' challenges, pain points, goals, and desires, which influence their buying decisions. Having this information will help you fine tune your marketing efforts so that they can have a dramatic transformation on your business.

Download our Customer Avatar exercise and really get to know who you're selling too!